This makes them simple, it ensures it focuses on what matters, and also it makes them easy to remember.
One-sentence statement: The best stories can be summarized in one sentence.Why Some Ideas Survive and Others Die Get The Book 1. If you would like to avoid spoilers and have the possibly best reading experience, then this is the place to stop. In this review of Made to Stick, we dive into the details of this story framework. The authors introduce the SUCCES framework of good stories.īased on the framework a story should be: We got the characteristics of the best stories and a simple framework (or checklist) to construct our own compelling stories. Made to stick is an easy and interesting read on how to tell better stories.
If we want to have an impact through what we do then both should be equally important.
I am good at researching stuff, and coming up with conclusions but using these learnings to impact any decision whether that be in marketing or in life is not my strongest point.Īs Chip & Dan Heath, the authors of Made to Stick explain, we are spending a significant amount of time getting the Answer, but compared to that we nearly don’t even think about how to present the outcome.
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